Liverpool statement released as deal is all signed and sealed

Liverpool have confirmed New Balance as their new kit sponsor.

Warrior, Liverpool’s current supplier, is a subsidiary of New Balance, meaning the switch does not compromise the current six-year deal that has been in place from the beginning of the 2012-13 season.

“We are thrilled to announce this partnership with one of the world’s leading sportswear brands, which is a record-breaking deal for the club,” Liverpool’s chief commercial officer Billy Hogan said on the club website.

“New Balance has over 100 years of heritage and a global footprint… they also have a presence in many countries across the world, which will all feature LFC kit. We are very excited about joining forces with them.”

 

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